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Michael Daehn’s Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ Print: $19.95 Download: $9.95 Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign. |
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Marketing 2.0: How to Survive and Thrive in the Age of New Media Print: $12.95 Download: $6.95 Learn how to use the new tools of communication to market your product. Blogs, ezines, aggregators, mashups, social networks, internet video, and tagging are a few of the areas covered in this book on Internet Marketing. Marketing 2.0 goes beyond explaining new marketing tools and helps you understand the psychology behind why these tools are working. Use this book and learn to thrive in the 2.0 world, or watch your business disappear into obscurity. F R E E access to the online class is included with the book (worth $99). What a deal for only $12.95, check it out! |
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Marketing the Church: How to Communicate Your Church’s Purpose and Passion in a Modern Context Print: $19.95 Download: $9.95 This book by Michael Daehn, author of the Seven Keys to Marketing Genius, shows churches how to effectively communicate their purpose and passion in a modern context and sell the Gospel without selling out. Marketing the Church shows you how to use marketing to become more effective at communicating with people. The stakes are high for churches because the product is a message of hope. That message brings people into relationship with God, grows His kingdom, and enables the Christian to be faithful to the great commission. Visit www.marketingthechurch.com for more information. |